100 years of headlines en vogue


In my master thesis "100 Years of Headlines en Vogue" I took a closer look at the evolution of headlines in one of the most important fashion and lifestyle magazines of all time "Vogue". While I didn't examine the wording of these headlines I just focused on the design and layout in my examinations. My hypothesis of research was that one would find a strong link between different mostly creative fields like fashion, art, industrial design, aesthetic canon among woman and the typography used in the magazines. Through semiotic analysis and different methods taken from psychological science I discovered this strong link to be true on the one hand and another interesting trend on the other hand.


bachelor thesis 2013

"Die Wirkungsmechanismen der öffentlichen Kommunikation für den Tierschutz" In der Bachelorarbeit analysiert Sebastian Hilgetag die Kommunikationsstrategien von Printkampagnen, die für den Tierschutz gestaltet wurden. Im Fazit werden diverse Strategien aus dieser Analyse herauskristallisiert und bewertet, sowie Möglichkeiten genannt um diese Sparte der Kommunikation zu modernisieren und erfolgreicher zu machen.

Download der Bachelorarbeit

i am the ocean – documentation

The Documentation for the short film "I AM THE OCEAN" is packed with moodboards, screenshots and a lot to read about the concept of the film. It goes all the way from the first scribbles for the storyboard to the final screenshots of the movie. It also describes the cooperation between me and Marie Havemann, who was involved in the concept and did the complete sounddesign for the movie.

Download the whole documentation
Watch the movie on Vimeo

annual report for myhammer

Working freelance at Realgestalt Berlin this year, I layouted and concepted the annual report 2012 for MyHammer. The most important things for me were to have a nice and eye-catching layout and those big figures and facts to get a nice and easy way into it and to really make a change in contrast to the annual report of the year before.





lookbook 2012

This is my Lookbook from 2012. It displays my typeface "Kate" (Version from 2012) since I used it for all headlines and a lot of my photographic and design works.

sweet typography

In 2011 I worked on this project: A book that contains various typographic ideas helping me to keep inspired while working on other projects.

noir: the concept for a magazine


Worum geht es in diesem Heft?
Es geht um alle Geschichten, die in irgendeiner Art etwas mit Schwarz oder Weiß zu tun haben.
Dabei sind die Themen aneinander angepasst. Das heißt, wenn es schwarze Schafe in diesem Heft gibt, wird es auch weiße Friedenstauben geben und wenn es um schwarze Schlemmereien geht, gibt es ein entsprechendes weißes Pendant. Es ist also ein Konzept für ein monothematisches Magazin entstanden, was in seiner Themenwahl sehr frei sein und sich somit dem aktuellen Geschehen und den Interessen seiner Leser sehr flexibel anpassen kann.